As a Strategist for Allen Hall Advertising, we had the pleasure and challenge of working with Pelada Football Academy. Based in Eugene, this non-profit youth football academy boasted the ranks of over 250 athletes and 15 teams.
Being a grassroots Football Academy, the community is at the forefront of every decision that is made. Pelada is so much more than players learning formations on the field but is the orange slices, the minivans, and the families in the stands. What's offered at Pelada is a tight-knit support system at the intersection of passion for sport and the growth of an individual. Every player gets an opportunity at Pelada, just as it should be.
Our biggest project was a two-day photo shoot, capturing teams and individuals. As you can imagine, setting up squirming eleven-year-olds was deemed quite a task. In addition, we set up an entire online marketplace for parents to place orders. Offering a range of products, we successfully completed hundreds of orders and raised thousands of dollars for the academy.
There is a certain joy that can only be had when working with smiling young people, and this was a project that checked that box.
